Fortnum & Mason
Fortnum & Mason has twice-marched in the Lord Mayor's show: first in 2007 as part of its tercentenary celebrations, and later in 2012 during the Diamond Jubilee. This year, Fortnum's joins the procession once again to mark the opening of its new store and restaurant in The Royal Exchange, with a megawatt tea party compered by a herd of dancing cats. Fortnum's famous felines representing the retailer's esteemed Red Coat staff; a recurrent motif that were first introduced by illustrator Edward Bawden in the 1950s, and have been making themselves comfortable in 181 Piccadilly ever since.
In fact, Fortnum's newly established outpost in the City is not without historical precedent. Several members of the Fortnum's family lived and worked in the area when they first come to London, as victuallers, as stationers, as wine merchants, and even one as the Sheriff of the City itself. In many ways, Fortnum's presence in The Royal Exchange is coming home.
Ewan Venters, CEO said: 'As we prepare to celebrate our first birthday at The Royal Exchange we are thrilled to once again take part in the Lord Mayor's Show, one of London's most longstanding traditions. No strangers to pomp and ceremony ourselves, this year we'll be marking the occasion in true Fortnum's style: with tea, cake and cats.'